The first steps of expansion were made in collaboration with architects Alberio and Cerbero (Alberio e Cerbaro), M. Perego (M. Perego), who came up with the model 91 and Linea at at at at at hoppo. The basic material for Porada has always been natural wood, then it was combined with elements of glass, steel and plastic. For the first time this experiment was done by T. Colzani (T. Colzani)when establishing a system of Cuccagna, which was a series of wooden stands, equipped with various accessories. Increasingly important becomes collaboration with such architects as Zappa & Marconato, Seveso & Trezzi, Gottein. In their projects the combined design and high functionality.

Natural wood, solid, high culture of production, the ability to pay attention to detail, not forgetting about the main thing – all this Porada. What at first glance seems to be a magic formula, is actually the key that allowed the Italian factory for the production of interior design items to obtain international recognition and to find understanding from a wide range of public, often not speaking the same language but United by a shared interest in Italian design, superior quality which is a combination in the same object graces and harmony of form and function.

The main thing for Porada – functionality. Even the use of decorative elements subordinated to this rule, they are an integral part of the project. Porada products are characterized by simple lines and mix them, simple flat shapes and other, more gentle and decorative. Porada design easily understandable for consumers belonging to different cultures. Besides, the factory is appreciated in Italy and abroad for its high production standards for some applications still use traditional technologies. Porada furniture is chosen by those for whom valuable quality in everything. In other words, furniture and accessories Porada live in time and space by design, not subject to the whims of fashion, and unsurpassed quality of material. Some objects Porada really beyond time, form and decorative elements, invented in the distant past, subjected to a slight restyling, which makes them "timeless modern classics". And this is the last secret of success is to be both classic and modern.

Classics and serious respect to the timing of production, service and support partners. In these pages the word for the product itself, for the interior, able to speak all plain language and designed to Express the philosophy and style of Porada production.

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