Alias gives each designer the necessary freedom for creativity and experimentation, trying not to limit his imagination. The factory has the technological capacity to implement the most innovative ideas. This approach has defined the essence of the collections Alias – individual features of each designer furniture make the Alias unique.

Worldwide success furniture a predefined Alias was long and painstaking work on the development of production technologies, careful research of the world cultural and design trends, ensuring impeccable product quality.

The success has not gone unnoticed: in 2001, the factory acquired the Alias group Cassina, and later, in part Cassina, Alias was bought brand Poltrona Frau is the world leader in the production of luxury furniture. These changes have significantly strengthened the position of the brand Alias in European and world furniture markets.

Based on extensive experience Alias was created by a powerful technological infrastructure that became the Foundation for the further development of high-tech production.
The triumph of modern design and innovative high-tech materials - the true vocation of the company Alias. This is evidenced by the choice of designers, who create furniture for Alias. It is well-known, talented people from different countries, different generations and different design traditions: Marco Acerbis (a disciple of the famous Norman foster), Giandomenico Belotti, Mario Botta, Carlo Forcolini, Alberto MEDA, Paolo Rizzatto, Riccardo bloomer, Jasper Morrison, Alfredo Haberli, Tamar Ben David.

For many years the company has created a special artistic business relationship with each of those people. Tried to hear them and help to realize any creative idea alive, not afraid to experiment. Therefore, each separate collection has its own personality that matches the uniqueness of the designer who created it. This extraordinary collection for the house and office, for meeting rooms and restaurant.

The international success of the Alias brand is based on the hard work of employees at all technological stages of manufacture of furniture - from idea generation to packaging of the final product. Besides the constant pursuit of innovation, the company Alias has stable efficient production, high product quality standards, professional management and focus on environmental protection.

The company also has an extensive network of distributors. Alias products are sold in 50 countries and has about 1,000 own furniture stores.

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